Thai Influencer Marketing and what we do different to help you save cost:
What is influencer Marketing? Influencer Marketing is the process of utilizing social influencers on online networks such as Instagram, Facebook or YouTube to present your product, service, or any other project to their online followers. To give you some examples. A fashion business could fine influencers in their target market and have them make selfies wearing clothing from them in addition to telling their followers what they are wearing. You could also simply have a pre-made design posted to the influencer’s account.
And while in most cases people are probably aware that certain posts by influencers are paid for, they are still more likely to act on this message than when they see a more traditional display or text ad on Google or Facebook. Influencer Marketing, especially in Thailand can be very effective. Thailand is the country with the highest social media usage in the world. And influencer Marketing utilizes exactly this trait to make your brand stand out.
Here are some more examples on how brands are using Instagram to promote their products with influencers:
Why should you work with us, why are we different?
We are the most flexible influencer agency in Thailand. We not only target Thai celebrities but we actually have a wide range of real social influencers in our network for different categories. In fact we do not even recommend picking celebrities for influencer campaigns as the per follower cost is exponentially higher than when using an online influencer.
But for everybody else, let’s take following example to illustrate how we are different when it comes to influencer Marketing in Thailand: Let’s say you want to reach 1,000,000 people with an influencer campaign using Thai influencers. You could find a celebrity that has a Million followers and pay a single person up to 300,000 Baht to make 1 post on their Instagram account. And if you really want the celebrity to present your product than this is totally fine. They do have a massive influence on people and if budget allows it, it can be effective even at that price.
But what we can do for you as well is to find 10 Thai influencers that each have approximately 100,000 followers. That means they are also online influencers but they are no celebrities in the traditional sense. With ten such influencers you also get your 1 Million people reach but the cost might be only 20-30% of the cost to a celebrity. And this is why we cater to this type as well. The best and most cost efficient way is to find the right online influencers for the right price and at sufficient scale.
We provide all of this and more:
- Our team can help you find the right Thai influencers in our vast database for Instagram, YouTube, Facebook and Twitter.
- We handle all communications with the influencers, no matter if we work with 10 or 100 of them. No hassle for you.
- We mostly use online social influencers which allows us to offer unmatched pricing for your Thai influencer campaigns.
- We offer a full creative services if required.
- We provide full reporting on engagement of all your Thai influencer Marketing campaigns running with us.
If you are interested, why don’t you signup below to get started. Please choose if you are an agency or influencer to go to the correct signup form: