What actually is content marketing? Content marketing lets you find new leads and drive new sales without ever using any hard sale tactics. Content Marketing is a process that involves the creation of free and high-quality content that will attract and engage your target audience, no matter if they are in Thailand or another country.
These days, people have so many ways to “tune out” of Marketing messages that it has become more and more difficult to reach them. They skip TV advertising, block online banners with a browser plugin and disable ads altogether on their smartphones. Content Marketing techniques such as Inbound Marketing are a way to counter all of this by writing content that people actually want to read. It is a completely new way of “selling” by not selling at all. This also builds trust and your expert status among your target group.
Your content should be closely related to your business and provide something of interest that your typical customer would want to read or needs to read, something they would, in fact, search for on Google. When they do, and if your content is properly search engine optimized, your content will show up on Google when a new lead is searching for your specific topic.
Where does SEO come in?
Content marketing and SEO are very closely related and actually overlap. The one cannot live without the other. Just throwing a nice piece of content online, won’t magically rank you on the first page overnight. So doing content marketing you also invest into SEO for your website at the same time.
Another important factor in content marketing is consistency. If you keep writing about your business’s niche regularly, you create trust and your expert status. This is very important to gain people’s trust and loyalty which in the end will make them give you their business.