Frequently Asked Questions about Marketing Automation:
How do you know if it’s time to invest in marketing automation?
If you are generating a constant flow of leads to your website, be that through a content marketing strategy, advertising, or organic search, then you are likely ready to invest into marketing automation technology which will help in nurturing these leads coming in.
Another good sign for being ready for marketing automation is if your sales team seems to be overwhelmed with the number of leads they have to handle. Marketing automation helps you to deal and nurture with a large number of leads, more than you would be able o do just by yourself.
What are the most important key factors for successful marketing automation?
Marketing automation is a complex topic and there are dozens of factors influencing if it will be successful in your organization. But there are 2 underlying principles that we can say will be of utmost importance to understand:
- Marketing automation by itself is not sufficient for a efficient lead generation. There are still many other tools and processes needed for that. But what it does is to enable you to automate the process, make it more efficient and allowing you to nurture a much larger amount of leads in e meaningful way than without marketing automation. So it enables you to scale your business efficiently.
- Marketing automation allows you to speak to your target audiences on a 1:1 level. One size does NOT fit all and this is a very important point to understand. In these times you need to be able to leverage all touch points of a person that you have from all your marketing tools, be that web social, ads, behavioral data, etc. to build profiles and understand what each person’s unique features and interests are. And this is where marketing automation can help with.
Can you recommend further articles about Marketing Automation?
Sure, you can find more information on Marketing Automation for example here:
What is Marketing Automation:
B2B Marketing Automation:
Marketing Automation Success and dangers:
Marketing Automation Research:
Research has shown that many marketing automation implementations fail to perform. So what needs to be done in order to use marketing automation successfully? Read more about the marketing automation research here.