iPLAN Digital integrates marketing automation into your overall business strategy
We manage your marketing automation tools, so you don’t have to. Because marketing automation takes a serious time commitment and the right strategy.
Put real strategy behind your marketing automation. It is all about relevance and personalization. Done right, it will ultimately drive more leads and sales. We help you develop automation campaigns that focus on customer behavior, needs and interest of your individual leads on your website, which will improve the customer experience with your brand and make it more likely that leads will convert into sales.
Automate the Complete Customer Journey
Through marketing automation, we track and categorize all your leads behind the scenes. From there we create as many live segments as we want and need which will be the basis for personalization at scale. The metrics gathered with marketing automation help to create all kinds of useful and actionable insights such as what source your best leads come from or what the best converting verticals are.
Based on those insights we brainstorm and develop smart automation workflows that push leads down to the end of your marketing funnel. The sheer amount of data created will also give your sales team a complete picture and timeline of prospects so they can contact them with the right things at the right time. Let’s dig into more detail below.
Frequently Asked Questions about Marketing Automation:
How do you know if it’s time to invest in marketing automation?
If you are generating a constant flow of leads to your website, be that through a content marketing strategy, advertising, or organic search, then you are likely ready to invest into marketing automation technology which will help in nurturing these leads coming in.
Another good sign for being ready for marketing automation is if your sales team seems to be overwhelmed with the number of leads they have to handle. Marketing automation helps you to deal and nurture with a large number of leads, more than you would be able o do just by yourself.
What are the most important key factors for successful marketing automation?
Marketing automation is a complex topic and there are dozens of factors influencing if it will be successful in your organization. But there are 2 underlying principles that we can say will be of utmost importance to understand:
- Marketing automation by itself is not sufficient for a efficient lead generation. There are still many other tools and processes needed for that. But what it does is to enable you to automate the process, make it more efficient and allowing you to nurture a much larger amount of leads in e meaningful way than without marketing automation. So it enables you to scale your business efficiently.
- Marketing automation allows you to speak to your target audiences on a 1:1 level. One size does NOT fit all and this is a very important point to understand. In these times you need to be able to leverage all touch points of a person that you have from all your marketing tools, be that web social, ads, behavioral data, etc. to build profiles and understand what each person’s unique features and interests are. And this is where marketing automation can help with.
Can you recommend further articles about Marketing Automation?
Sure, you can find more information on Marketing Automation for example here:
What is Marketing Automation:
B2B Marketing Automation:
Marketing Automation Success and dangers:
Marketing Automation Research:
Research has shown that many marketing automation implementations fail to perform. So what needs to be done in order to use marketing automation successfully? Read more about the marketing automation research here.