We manage your marketing automation tools, so you don’t have to. Because marketing automation takes a serious time commitment and the right strategy.
Put real strategy behind your marketing automation. It is all about relevance and personalization. Done right, it will ultimately drive more leads and sales. We help you develop automation campaigns that focus on customer behavior, needs and interest of your individual leads on your website, which will improve the customer experience with your brand and make it more likely that leads will convert into sales.
Automate the Complete Customer Journey
Through marketing automation, we track and categorize all your leads behind the scenes. From there we create as many live segments as we want and need which will be the basis for personalization at scale. The metrics gathered with marketing automation help to create all kinds of useful and actionable insights such as what source your best leads come from or what the best converting verticals are.
Based on those insights we brainstorm and develop smart automation workflows that push leads down to the end of your marketing funnel. The sheer amount of data created will also give your sales team a complete picture and timeline of prospects so they can contact them with the right things at the right time. Let’s dig into more detail below.