As a business you know by now how important a social strategy is in Thailand. You want to reach the right people at the best possible time with the right content. In order to do this, social listening has been around for a while. Social listening describes the process of listening to social conversations across all social platforms and being able to join conversations when somebody talks about your brand.
What is it good for?
A typical usage scenario could be for example:
– Identifying influencers that talk about our brand
– Looking for customer service opportunities
– Monitoring a hashtag or phrase
This is a fantastic way to stay in touch with your whole social audience, no matter if they are happening on your own social page or website or anywhere else.
What social listening has been lacking until recently is to be able to not only find social signals among Millions of messages but to know if those conversations are positive or negative and if so, what topics they are actually about.
This is where social research comes into play
Today’s technology allows to literally sift through every single social conversation being held in all of Thailand (or any other country that is). Not only that but it also allows to define customers sentiment towards your brand at any given time.
With our social research service you can measure sentiment about your brand among consumers. You are able to take every single social conversation in Thailand (or other country) any single day and are able to measure and score what people currently think about your brand, positive or negative.