What is influencer Marketing? Thai Influencer Marketing is the process of utilizing social influencers on online networks such as Instagram, Facebook or YouTube to present your product, service, or any other project to their online followers. To give you some examples. A fashion business could find influencers in their target market and have them take selfies wearing products from them in addition to telling their followers what they are wearing. You could also simply have pre-made designs posted to the influencers account or let influencers demonstrate usage of an app in a video, Instagram story or YouTube video.
And while in most cases people are probably aware that certain posts by influencers are paid for, they are still more likely to act on this message than when they see a more traditional display or text ad on Google or Facebook. Influencer Marketing, especially in Thailand can be very effective. Influencer campaigns, when properly managed, have the power to out-perform campaigns with the same budget on Facebook for example. Thailand is the country with the highest social media usage in the world. And influencer Marketing utilizes exactly this trait to make your brand stand out.
Here are some examples on how brands are using Instagram to promote their products with influencers: