The answer is a predominantly very young audience. So if you brand is looking into engaging with the next generation of consumers, then Tik Tok Ads are a great fit. To give you a few ideas on what big brands are using Tik Tok” Customers include Disney, Fenty Beauty, or Apple Music. Looking at these big global brands, one can say Tik Tok is well established and accepted as a viable new ad channel.
So the main question you have to ask yourself is if your brand would benefit from an audience in the 15-25 age range.
Tik Tok provides several types of ad types to use: