Video content production is of the utmost importance. Video is the No 1 channel when it comes to engagement in Thailand, be that TV or YouTube and the Internet. Thailand is one of the top YouTube countries in the world measured by usage per person per month. The DAAT (Digital Advertising Association of Thailand) states that over 5 Million Thai people visit YouTube every month, each person visits the site over 15 times per month and spends almost 20 minutes per visit. These numbers show what a huge opportunity YouTube provides for marketers.
YouTube has overtaken every TV station in Thailand and is the video source with the highest usage overall in Thailand. Not only that but the user numbers are still growing exponentially. Even though, youtube usage is still growing exponentially. With only a third of Thai people online, the user numbers of YouTube will keep growing as more people have access to the Internet and video content production is thriving.