CRM or “Customer Relationship Management” is one of the most widely used applications worldwide. But what does a CRM actually do, and why does your business need it?
Traditional CRM vs modern web CRM
A CRM used to be a fancy word for an address book. In today’s world it has evolved in providing many business critical functionality to manage your customers and therefore business. The best way to explain what a CRM can do is by example:
What a CRM can help with
When you run a website and WooCommerce store, you are probably getting inquiries by Email, web contact form or from a chat to name a few. And when you sell products online you might generate sales on your website but maybe also inside a Facebook or LINE chat. Each inquiry is different and people all purchase different things.
A CRM keep track of all of this.
Usage cases
What if you want to send a newsletter to customers that have bough a specific product?
Or how about a campaign for your best customers that purchased products with a value higher than a specific amount in total?
Your CRM will track will of this and put this information together in to a very advance contact database. You can filter and sort by any combination of information stored and you can see a complete history of all your customers. Now add to that the fact that you can send and use this data in other Marketing tools and systems and you can see how the possibilities are limitless.
If you don’t have a CRM, all this information will sit in an inaccessible database with no way of sorting or to make use of it. So the best is to start with a CRM right away.
Our website and Ecommerce offerings can be extended to also have a CRM included that will run from one single admin interface.
