If you needed another proof of how big and important social media is in Thailand, then just look at this research from DI Marketing which they released on 27th October 2015, so its fairly recent research data. They built the following data from a survey about how Thai mobile users use their smartphones. Not only does social networking top the list, it is also almost 10% higher than making an actual call on your smartphone.
One very interesting point is “online shopping” which you can see towards the bottom of the list. Now 17% might seem like a very low eCommerce usage rate but don’t forget that the growth rates for eCommerce usage in Thailand are actually much higher as more and more people start shopping online and this just shows how large of an opportunity there still is to sell online in Thailand. It is a great time to get into eCommerce right now.