LINE OA HubSpot Integration: Everything You Need To Know
The popularity of messaging apps around the world has drawn the attention of advertisers. These messaging apps promise high user retention and engagement which can be leveraged for business growth.
The increasing user base can be tapped for better brand exposure and reach or even to generate conversions. One of these messaging apps is LINE and in this post, we are going to figure out how you can integrate it with HubSpot’s marketing automation tools. So, stay with us till the very end!
Why LINE? s it is without a doubt the No 1 messaging app in Thailand. So an integration with your Marketing platform such as HubSpot is very beneficial. HubSpot has an extremely well developed app ecosystem as you can see om below visualization, and LINE is now also part of it.
What is LINE?
LINE is a mobile messaging app from Japan that is essentially known for its free e messaging services. It is just like WhatsApp only better. It allows you to share stickers, play social games, do video calling, and use a wide range of other features that are connected to the app.
It is presently on by never, which is a Korean internet company. LINE currently has more than 218 million monthly active users all around the world. However, two-thirds of the active users are mainly from Japan, Thailand, Taiwan, and Indonesia.
LINE currently provides 35 apps that also include the messaging app which is core to its arsenal. It doesn’t have the kind of active users there are on WhatsApp, Facebook Messenger, for WeChat. But, the messaging app has a highly engaged user base which is quite an interesting prospect for advertisers.
What Are The Benefits of Using LINE?
There are many benefits to using LINE. Video calls are an important feature of the app since it takes a lot of bandwidth. LINE offers unlimited free video calls which are great if you use video calls often.
Then you can play games and much more on the app itself. Free games on LINE are really fun and can be played with a friend. The games can be added to your profile and you can share it with anyone you want.
You can send and receive payment through LINE. The process is quite straightforward as all you have to do is enter your credit confirmation and select the user you want to send money to. You can even request money e on the app.
LINE has superb security features that provide end to end encryption. It’s across all the text messages and calls to ensure maximum security for all users. It wouldn’t read or intercept your messages without your permission.
There are many other benefits of LINE such as small storage space requirement, free services, ability to personalize an account and check your account on laptop or desktop computer.
Why Integrate HubSpot With LINE?
This is an important question. LINE is the most used chat platform in Thailand. It is more common than using the phone these days and it also beats other chat services such as Whatsapp and even Facebook Messenger (by a small margin). So the reason why it is recommended to integrate HubSpot with LINE, at lest in Thailand, is because for businesses in Thailand it has become an extension to their services. Thai consumers expect these days to have a LINE channel available for communication with businesses.
However, HubSpot cannot be integrated natively with LINE at the moment. But you can do that with the help of certain tools and settings to integrate the 2. Let’s figure out how one can integrate HubSpot and LINE.
How to Integrate HubSpot With LINE?
Let’s first discuss the scenario where you will use HubSpot marketing automation in order to distribute messages through LINE. You can use the ‘webhook’ action to make HubSpot send contact information to a specified URL. The contact is usually formatted in JSON. This mechanism can be used to connect with your customers that are currently using LINE.
But, communication through the LINE integration isn’t one-way. You can also send information from LINE to HubSpot. This can be achieved by using various APIs developed to make this integration possible.
You can receive the message on HubSpot as the webhook action can also get triggered to make a request to the specific URL. The program set to receive the user’s reply triggers the Webhook and the message is received. Thus the HubSpot and LINE integration works perfectly.
To make the integration possible, you will first need a subcription to the LINE integration and additionally the subscription to HubSpot itself. The cost of the LINE integration depends on the amount of users you have. The lowest plan allows for 10,000 LINE contacts and is available at $100 US per month already.
Although the HubSpot and LINE integration isn’t native and requires technical skills, advertisers should not pull out from this extremely important opportunity to convert a highly engaged user base. The combination of HubSpot marketing automation tools and LINE can go on to make a huge effect on your sales figures. Have questions? Feel free to put them down in the comments section. We would love to hear from you!