In today’s connected world, it is almost impossible to predict the next viral Internet hit. It requires extensive market knowledge and the skills to produce a video that makes people click. Besides, viral videos have a long history in Thailand, which is the home of some of the world’s best viral videos of all time.
Viral videos are all about making people hooked to the screen. Compared to a TV commercial, viral videos are not hard sale or even a middle way. Usually, we will see the brand behind it at the end of the video, or at least not right at the beginning.
So do viral videos have the same commercial value then let’s say TVC’s? They certainly do. The whole point is to get people hooked by the story only. And when that happens, and people emotionally connect to the video, the message is amplified and becomes much more powerful. Done in the right way, a viral video can have a much higher brand recall than a commercial.